Soul of the Creative: Featuring The Joshua Blueprint

May 28, 2017

There are rural places in the world that contain people with big ambitions and big hearts. They face many obstacles, limitations and most of all: support. The director of The Joshua Blueprint, S’ambrosia Wasike, brought up an interesting challenge  “[To] get people to catch your vision and support.” Sam and her husband Ray live in Kitale, Kenya and the culture is very interesting.  We wanted to be a part of that support.


We started breaking down the problem into tiny bits to find a solution, this blog post is just the start. I was listening to The Futur podcast with Blair Enns, the author of The Win Without Pitching Manifesto. In the podcast, Blair Enns mentioned Mihaly Csikszentmihalyi who defined his idea of creativity:

Some may argue that creativity is not the ability to draw and write, but the ability to see perspective to problems.”

What that means is a creative may be drawn to seeing a solution to a problem at different angles that others are unable to see. To build expertise you must study the same problems over and over until you see patterns.  When it comes to the mentality of craftsmen or producers, they hope there is a market that will harbor the demand of their work. Challenges craftsmen and producers may face start with marketing while another is personal attachment to their product; when the product or work is rejected, it is perceived as a personal rejection. One way to reconcile, is to ask yourself, should my art be my business or should it be a hobby? Experts are at odds with their personal needs to create and their ability to focus on finding patterns.

In the business world, the trick is to find your niche, a skill or style that will set you apart from your competitors or peers.  One way to do this is to figure out what you excel at and what you are passionate about, surprisingly, what you will find are more opportunities. The goal is to position yourself toward success and be happy.

The fear of charging someone for your passion with the conflict of being taken advantage of.  Blair Enns explains that money is earned by helping other people. Very few people earn money by taking it from others or taking advantage of others. Wealth is created through trade, by acknowledging that you are paying $10,000 for me to create something that will provide more than $10,000 in revenue, a return on investment. You are capturing some of that excess value from your client. Blair Enns coined the phrase, “the double thank you” where you turn over your work to the client and the client says “thank you” and the client hands you a check and you say “thank you.” You both acknowledge that this was a worthwhile transaction and you would do it again. You think of every one of those dollars as a certificate of appreciation and view the economic value that you are capturing as a way to measure the value that you are creating for the world.


Hopefully this provides context and value to creatives and craftsmen. When it comes to doors opening and closing, the Joshua Blueprint works to open these doors to children unaware of potential abilities that they have yet to discover. Providing rural children free access to music, dance, film, acting and art with instruments and tools they have never been able to touch. Kenya is not digitally advanced; Nairobi is the only large digital resource available. Transportation is expensive while most work close to home, population lives under $2 a day. As creatives, we must come together and support our creative families and furthermore, support those who teach us our desired abilities.


If you are interested, here is how you can support their cause.


If you are willing to help cultivate the learning path for these children, whether through missionary work or volunteering, contact S’ambrosia at:


If you don't have the time and wish to help, you can donate.

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