An organization driven by independence that empowers a confident generation through
traditional martial arts.
Branding & Identity
An organization embarking on independence. How would it connect to the groups of people that it serves?
Understanding the organizations
schools and their customers. By focusing on their time and development for future growth and creating a culture of lifelong practitioners.
Discovering the Brand
Through customer segmentation we identified the customer's needs for growth. Not only were we able to discover the customer, but we were able to identify the brands attributes.
The brands attributes lead us to the organization's positioning statement. Honoring the independent groups that serve confidence through traditional martial arts. We were able to create an identity system that reflects those
Creating the Logo
We Introduced a new logo, typeface and color palette for a cohesive user experience. The icon represented a modern phase of traditions and history. A solid mountain (Yama) can be moved by the formless river (Gawa) giving it the perfect balance of hard and soft. The identity resembles the three pillars of empowerment, confidence,