An organization driven by independence that empowers a confident generation through

traditional martial arts.

Branding & Identity

Logo Design

Positioning

Customer Segmentation

Marketing Collateral

Case Study

Yama Gawa

CHALLENGE

An organization embarking on independence. How would it connect to the groups of people that it serves?

OUTCOME

Understanding the organizations

schools and their customers. By focusing on their time and development for future growth and creating a culture of lifelong practitioners.

Discovering the Brand

Through customer segmentation we identified the customer's needs for growth. Not only were we able to discover the customer, but we were able to identify the brands attributes.

STRONG

INDEPENDENT

EMPOWERMENT

CONFIDENT

TRADITIONAL

BALANCE

Positioning

The brands attributes lead us to the organization's positioning statement. Honoring the independent groups that serve confidence through traditional martial arts. We were able to create an identity system that reflects those

brand attributes. 

Creating the Logo

We Introduced a new logo, typeface and color palette for a cohesive user experience. The icon represented a modern phase of traditions and history. A solid mountain (Yama) can be moved by the formless river (Gawa) giving it the perfect balance of hard and soft. The identity resembles the three pillars of empowerment, confidence,

and independence.

We are in the business of drawing the best out of our storytellers.

If you are in the business of getting your audience excited about what your excited about, we would love to hear from you.

Address

Lakewood, Colorado

Contact

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